Steve Strange is indirectly responsible for Pam Hogg’s career as a designer. Indeed, the fear of being denied entry to The Blitz prompted her to design her own outfits. She had no choice as she couldn’t afford to buy (or just couldn’t find) what she wanted on the high street. She realised her clout when, whilst waiting in the queue outside the club one night, Steve actually came out to drag her in. From then on, she made everything she wore out herself, which soon led to people asking her to design for them.
She studied fine art and printed textile in her native Glasgow, later gaining a Masters at London’s Royal College of Art, but she is a self-taught designer. Luckily, a stall at the Olympia attracted initial orders from Harvey Nicks and Bloomingdales. Moving on to Hyper Hyper – subsequently Newburgh Street – established Pam as one of the most innovative designers of the ‘80s. Pam launched her Couture and Classic labels in the following decade, which took pride of place at Browns and, naturally, on London Fashion week’s catwalks.
An innate gift for reinvention urged La Hogg to embrace the youth cultures close to her heart, i.e. rock n’ roll, punk, new romantic, acid and electro. Partying hard with London’s night glitterati, she got herself a solid reputation as one of the most in-ya-face party animals in hotspots such as Legend, The Mud Club, Taboo, Kinky Gerlinky, Beautiful Bend and Kashpoint. She gigged her rip-roaring garage-punk material, briefly ran her confidential Slinky Salon at Studio Valbonne and DJ-ed at numerous dives, the likes of Circus, Divine Incest and The Meltdown Festival, as well as at countless LFW after-parties.
Should she drop out of the scene, which presently seems unthinkable, Pam would still retain classic club kid status as one bad-ass devil-may-care wild child. One vital question remains on many people’s lips though, when will she finally ditch the fur?
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